Horse meat scandal-Bad press for Business?
Supermarket chains like Tesco, Iceland, Lidl, and Aldi were forced to remove their beef burgers because they contained horse meat. However most Britain's do not care that it's a foreign meat but it had been a horse.The UK's Food Standards Agency (FSA) ordered tests to check whether a drug given to horses which can be dangerous to humans - known as bute (phenylbutazone) - had entered the food chain.
The equine industry in Britain is worth 7 billion pounds. However in most european countries horse meat is regarded the same as cow meat but in Britain horses are regarded as a man's friend. Nevertheless 8,000 horses are slaughtered in a year and are shipped to other countries for consumption.
Tesco apologized by publishing an apology in the national papers.
Tesco promised refunds to customers who had bought the contaminated products, which it identified as Tesco Everyday Value 8 x Frozen Beef Burgers (397g), Tesco 4 x Frozen Beef Quarter Pounders (454g),and a branded product, Flamehouse Frozen Chargrilled Quarter Pounders.
http://www.mirror.co.uk/news/uk-news/horse-meat-found-in-tesco-burgers-1536247
The DNA tests found horse in the following products: Tesco Everyday Value Beef Burgers 29.1% of horse meat. The news comes at a bad time for Tesco which is attempting to convince customers about the quality of its products and services after losing market share to rivals. It has admitted the management took its eye off the UK stores during its push for overseas expansion. Nearly £300 million has been wiped off the value of Tesco after a number of its burgers were found to contain horse meat.
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