The death of the catalogue: Online Marketing
In the last financial year Argos sales totalled to 4.3 billion and it has employed 33,000 people. On average 18
million people have an Argos book in their household, which is two thirds of
the population However The “laminated book
of dreams” could get the axe because the struggling chain announced a shakeup
that includes at least one in ten stores closing down within the next 5 years. With
the growth of online marketing and web sales will Argos will not remove their catalogue,
nevertheless they will reduce the production of them precipitously due to a 3%
drop in earnings.
Argos
has faced intense competition with online retailers like Amazon and play.
However Argos have taken action by putting internet access in stores, Wi-Fi and
a fast track collection service
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